About
Welcome to the Art Of Approaching, a website created and maintained by Joseph Matthews, an average guy just looking for love in the craziness of the modern world.
Back in 1998, Joseph had a revelation. He was depressed and lonely, feeling helpless when it came to women. He decided to take control of his life and work hard to figure out the subtelties of human communication and create the kind of love life for himself he’s always dreamed of. The result, was the Art Of Approaching.
The Art of Approaching stands for many things. It’s an Art, because it requires one’s own special talents and drive to express themselves and manifest a life of their own creation – and no two will ever be the same. It’s something that can’t be mastered, because it’s an ongoing process that will never truly end.
Approaching means more than just “approaching women.” It means approaching maturity, approaching your goals, approaching your dreams, approaching your own confidence, and eventually embracing your dreams. To “Approach” is to move closer to something. In the end, ultimately, we should all be moving closer to happiness.
Therefore, The Art Of Approaching (in it’s broadest sense) stands for the process of manifesting a life of happiness. It’s about changing what you’re doing wrong, and moving you in the RIGHT direction, so that you can achieve everything you want to achieve.
The courses and the writings Joseph makes are all based around this concept. It’s about more than just “picking up chicks,” it’s about improving yourself, being happy, and attracting positivity into your life. It’s about figuring out exactly what you want – and then getting it!
For many men, their desire to have a girlfriend or wife stems from an deep-seated need to feel accepted and love. They seek their own validation and self-worth from the loving embrace from the opposite sex. This makes men look at women as something special, a creature to be worshiped and revered.
Unfortuneately, (and contrary to public opion), this is not what women want.
Sure, women like to be treated well and respected. But they do not want to be worshiped. They are not attracted to men who are submissive or deferential to them, and too often, most guys naturally fall into that category.
This disconnect between what women really want, and what men THINK they want, is the cause for a great deal of anger, frustration, bitterness, and insecurities in men. And once a man starts experiencing these negative emotions, they tend to attract more negativity into their lives. Thus begins the viscious circle we know of as “The Dating Game.”
The Art Of Approaching is designed to teach these men what women really want, and how to give it to them for a mutually beneicial outcome. These tactics and techniques aren’t something you “do” to a woman, they’re something you share with a woman and allow her to create a deep emotional connection with you that can lead to romance. It is about making you confident about how you look, how you act, how you speak, and how naturally attractive you are.
These techniques are designed to work for ANY man – no matter his looks, race, creed, weight, nationality, or social standing.
They have also been developed through much trial and error int he REAL WORLD. This isn’t theory regurgitated for the masses – this is the REAL DEAL.
The blog portion of the site is designed to allow Joseph Matthews to express his own thoughts, opinions, and ideas on the subject of dating and seduction (and yes, even S-E-X!). It’s a place where he can draw inspiration from others and share other people’s material, not just his own, with men looking for guidance in their lives. The blog is meant to be educational and inspirational to everyone involved – including Joseph!
But Joseph still saves his best writings for his special newsletter. To recieve the newsletter and get a free 7-Day course on how to meet women, please go here.
