I thought great, there’s was something that SEEMED like a genuine, altrustic act but at the end of the day, like the rest of the world, it asks for a credit card number. I figured if I bought this ebook then maybe it would have one or two interesting things to say but it’ would probably just be a shammy way for some guy to make a buck. I thought I’d still be as lonely and clueless as I was then.

I can’t tell you how that E-book watched me from the dark coners of my email. Many weeks past and when I came back from some fairly average night out I’d find this thing quietly raising its hand saying ‘ just give me a go, please’. One day I just decided it wasn’t too much money and if this guy had really put sincere work into this thing then it could be the best money I ever spent.

First off I was amazed at the depth of AOA. I’ve seen some criticise it for being too short but I think such people are nuts. I read that thing cover to cover and afterwards went through and made abridged noes for myself so I can do a quick scan refresher course on the stuff that is most helpful to me.

I could see why Joseph charges for AOA because it is obviously the result of a huge amount of research, study and thought. I literally imagine that a lot of his blood, sweat and tears are in this book, and some other things… ahem.

I have simply found Art Of Approaching superb and have never regretted giving it a chance. It doesn’t claim to be some magic fruit that will have women following you down the street like a cheezy deoderant ad. What it does do is simpy ‘decant truth’. The book deals with the dynamics of how you take a person you don’t know and help them give you the time of day. This alone is an amazing asset to meeting women who you’d normally never meet.

Beyond that it deals exhaustively with human interaction and attraction, helping you create and intuit the signs that will get you off your couch and onto her couch. There is also a dimension of experience and knowledge that Matthews brings to the pages which you simply can’t get without a mentor who’s been on the front line swinging and missing and picking himself up again for years. He’s like the big brother you wish you’d always had who could help you with this stuff.

For me Art of Approaching has removed the stagnating influence of fear and indecision around women. It has helped me get to a place with many women where I can finally start being myself and finding a connection - because you’ve gotten through that awful first interview phase where she’s deciding whether to palm you off or not.

AOA will not make you a god but it will give you the overall understanding and strategy to unlockyour interactins with women. Most importantly it can remove the self-defeat that right now might be sabotaging nearly every encounter you have. Or more often don’t have.

I haven’t had a single case of “oneitis” since. Not now that I know obsessing over one girl who I hardly know is entirely down to not having options. Right now I cannot imagine ever being that way again.

I’m lucky. I’ve always been naturally cocky and funny, but when I was around girls I’d clam up and not do it for fear of “offending” them. Now It’s always on!

“It’s always on!” (if a woman is talking to you, assume she’s interested) is another trick I’ve picked up from David D through his excellent monthly “Interviews with Dating Gurus” series. Which is where I discovered a certain Mr Matthews! These interviews are always informative, but I was amazed by how much Joseph said that struck a chord with me. Especially as I had already identified approaching woman as possibly my weakest point. And not just women - starting conversations with complete strangers generally was a huge problem. I was fed up of being left alone in bars by friends who had spotted someone they knew and had to go and talk to them. So I took a chance on “Art of Approaching”.

Just as with David D’s stuff, there are really practical tips I can take away from this. The main one being the Bootcamp section. Trust me - I’ve learnt a ton of stuff through David D’s Interviews and E-book, but I’ve just not had a clue how to put the individual pieces together. This book solves this. It’s also helped me get some perspective - I’m not going to suddenly turn into Casanova overnight. You need to learn to walk before you can run, and crawl before you can walk. At least I won’t be crawling to any more women. That’s a start!

Not to say that “The Art of Approaching” just puts the pieces together for you. Nowhere, and I mean NOWHERE else have I come across anyone stating such an obvious and helpful tip as “How to tell if a girl is checking you out”. Ladies and Gentlemen - IT’S IN THIS BOOK!! And let’s face it, if you know a girl’s checking you out, that’s half the problem solved.

And I have to mention the confidence section too. David D’s book covers this, but I think Joseph has the edge here. Such a simple but profound phrase as “You don’t know what a woman is into” has really stuck with me. Everytime I have a negative thought about my appearance - I remind myself of this. I already know I’m not the worst looking guy around, but this helps take up the rest of the slack!

So, do I recommend “The Art Of Attraction”. Undoubtedly, yes. Where I’m not so sure is if I rate it above everything else. Maybe I’m biased because I started with David D’s stuff (and discovered Joseph’s stuff through it), but I felt “Double Your Dating” gave me a better general grounding. But that’s the beauty of getting more than one opinion on things. Both David and Joseph are working to the same goal (getting the girl), just both covering different parts of the subject (Dating v Approaching). Ideally you should check out both. In my opinion, the two books go together like strawberrys and cream!

I don’t know what $46.94 will get you in the US, but, thanks to the exchange rate, in the UK it’s less than a tank of petrol. And guess what? In this book there’s even the exact line to say next time you’re filling up and you spot a cracking bird at the next pump!

I could go on for days about that, but I won’t. That’s boring. It’s the same thing everyone else wrote. After all, one of the whole points of the Art of Approaching is to teach us how to be different, right? It teaches us to get the girl thorough teasing and banter, not through sucking up and flattery. So I’m not going to suck up to you like all these other wusses, telling you how great your stuff is in the vain hopes that you’ll magically give me the prize. I’m not going to tell you how it’s helped me, or give any examples or “lay reports” from my life because, frankly, I don’t have any better stories than anyone else . . . and besides, like a hot girl who gets hit on 40 times a day, I’m sure you’re sick and tired of those lay reports anyway. I mean, if sucking up to a woman and telling her how great she is doesn’t work with her, it’s not going to work with you, is it? So when you’re deciding who to give that “special prize” to, just keep in mind that while all those other wusses are sucking up to you and talking about how much you’ve taught them, remember that I’m the one actually proving that I’ve learned from you.