Do Looks Matter To Women?

I recently got a question from a student who calls himself SGH, trying to stump me.

Here’s his question…

QUESTION:Hi Joe,

When we think about the whole concept of dating, and why most men struggle to get a girlfriend or in some cases even simply just a date for the evening or so, we need to go way down the rabbit whole, where no man has gone before.

Simply put, I believe that the whole “Mating Game” is based on a set of fixed rules, which cannot be changed.

For example your material teaches guys to rely on their personality to achieve success in the dating game.

The simple truth however is that like other animals we mate with those which are the strongest candidates. This is all based on physical qualities.

Call it survival of the fittest is you like, but someone who is tall/muscular is automatically perceived as being essentially in a better state of health, thus a stronger candidate.

The truth is that people are more likely to be attracted to someone who has all the “required” physical qualities than someone who has a attractive personality example.

I mean, would you rather sleep with someone who is physically attractive yet has no personality … or would you rather sleep with someone who has a great personality but not so much physically attractive?

Can you please express your views on this.

thanks, SGH

Well, HELLO MR. FANCY PANTS. =)

You break it down like you got a PhD in evolutionary biology.  But there are some massive flaws in your argument that I hope you don’t mind me pointing out…

First of all, human beings aren’t animals.

Sure, we’re a species, and though we share some similarities with the animals on our planet, I assure you, we are DIFFERENT in many ways.

For instance, I’m willing to bet you don’t go around sniffing people’s butts, eating your poo, and picking fleas off of strangers just for a snack.

(And if you do, I’m afraid you’re beyond my ability to help! =)

See, you’re the type of guy who still buys into the idea that “Looks Matter.”

And thought they DO matter, they don’t matter in the way YOU think they do.

It’s important to look as good as you can, but you don’t have to be tall and muscular to get hot chicks.

Just look around life and see how many short, scrawny guys are out there with hotties.  That should be proof.

Your problem my friend (and the problem of many men) is that you focus too much on YOUR insecurities about your looks, and then project your own biases onto other people.

Let me ask you this…

Would you ever want to bang a fat chick?

Answer honestly now…

In your case, judging from your email, I’m willing to bet the answer to that is NO.

But there are lots of guys out there who like to bang Large Women.

(Heck, some of them ONLY like fat women!)

How do you explain that one with your evolution theory?

Answer:  YOU CAN’T!

Because human beings have a more complicated mental and emotional structure than any other animal on the planet.

And because it’s complicated, it allows for lots of leeway when it comes to so-called “survival instincts.”

The fact is, we don’t always mate with the best possible match for us.

And that is DEFINITELY true for women.

Dude, I’d take the Pepsi challenge with my tubby old ass against a mute muscle-man any day of the week.

Because personality, willpower, and smarts can get any chick you want against muscles and looks any time.

I’ve seen it happen time and time again, and experienced it myself.

Women are emotional creatures.  If you can tap into their emotions, you can generate attraction with them, no matter what you look like.

Physical attributes may be a factor in the short term, but in the long term, unless you have an emotional connection, you’re going to fall flat.

The only good looking guy I would ever worry about is one who also knows and practices my techniques!

And in that case, I’d wish him well, and find another woman to pick up…

(Because there are a gazillion of them out there!)

And out of all the women on the planet, I’ll bet you good money there are ones that like short scrawny guys.

But even if you find them, there’s no guarantee you’ll be able to attract them…

UNLESS you know my material.

Check it out here:

The How To Meet Women Course

It’s the new world order, my friend.  Welcome to it.

Talk soon,

Joseph Matthews